Our Story
If the last couple of years has taught us anything, it’s that you only get one chance at life, so follow your dreams and reach for the stars. You have nothing to lose but could just have everything to gain!
This is how Allure Dress Couture came to be and what was once just a dream has now become a reality for me.
Now, I would love to tell you that I went to fashion college, attended the catwalk shows in Paris and New York, and studied for years in the fashion industry.
It would be great to feel that this all lead to the opening of my high-end boutique years later, but in all honesty, having a business of this stature has been a long unfulfilled passion…until now!
Having a zest for life is all about enjoying the happy occasions and celebrating the positives wherever possible. Someone once told me if you do a job you love, then you will never feel like you are working again.
With this In mind and on trying to find the perfect prom dress for my 16-year-old daughter Poppy, what had once been an idea on paper started to evolve into something much more. We had driven for miles all over Kent and Essex to find ‘the one’ and on our way home, the decision to open my own Prom, Party, and Evening wear boutique was cemented.
It goes without saying that understanding how determined I am to see something through when I put my mind to it, Poppy just smiled at me, gave me a knowing look, and embraced the excitement that a new venture was on the horizon…
So welcome to Allure Dress Couture
– Sarah, xoxo